Public Relations Professionals (ANZSCO 2253)

Wednesday 8 November 2023

Public Relations Professionals (ANZSCO 2253) are responsible for planning, developing, implementing, and evaluating information and communication strategies that create an understanding and a favorable view of organizations, their goods and services, and their role in the community.

Indicative Skill Level:

In Australia and New Zealand, most occupations in this unit group require a level of skill commensurate with a bachelor's degree or higher qualification. However, at least five years of relevant experience may substitute for the formal qualification. In some instances, additional on-the-job training and/or relevant experience may be required in addition to the formal qualification (ANZSCO Skill Level 1).

Tasks Include:

Planning and organizing publicity campaigns and communication strategies
Advising executives on the public relations implications of their policies, programs, and practices
Preparing and controlling the issue of news and press releases
Undertaking and commissioning public opinion research, analyzing the findings, and planning public relations and promotional campaigns
Organizing special events, seminars, entertainment, competitions, and social functions to promote goodwill and favorable publicity
Representing organizations and arranging executive interviews with publicity media
Attending business, social, and other functions to promote the organization
Commissioning and obtaining photographs and other illustrative material
Selecting, appraising, and revising material submitted by publicity writers, photographers, illustrators, and others to create favorable publicity

Occupation: 225311 Public Relations Professional

A Public Relations Professional plans, develops, implements, and evaluates information and communication strategies that create an understanding and a favorable view of an organization, its goods and services, and its role in the community.

Skill Level: 1

Specializations: