Sales, Marketing and Public Relations Professionals play a crucial role in planning, developing, coordinating, and implementing programs of information dissemination to promote organizations, goods, and services. They also represent companies in selling a range of technical, industrial, medical, pharmaceutical, and ICT goods and services.

Indicative Skill Level:

Most occupations in this minor group require a level of skill commensurate with a bachelor's degree or higher qualification. However, relevant experience of at least five years may substitute for the formal qualification. In some instances, additional on-the-job training and experience may be required alongside the formal qualification (ANZSCO Skill Level 1).

Tasks Include:

• Commissioning and undertaking market research, analyzing the findings, and planning advertising, marketing, and public relations activities.
• Supporting business growth and development through the preparation and execution of marketing objectives, policies, and programs.
• Planning and organizing publicity campaigns.
• Appraising and selecting material submitted by writers, photographers, illustrators, and others to create favorable publicity.
• Acquiring and updating knowledge of employers' and competitors' goods and services, as well as market conditions.
• Assessing customers' needs and explaining and demonstrating goods and services to them.
• Visiting regular and prospective client businesses to establish and act on marketing opportunities.
• Quoting and negotiating prices and credit terms, and completing contracts.

Subcategories:

Within the Sales, Marketing and Public Relations Professionals category, there are several subcategories:

• 2251 Advertising and Marketing Professionals
• 2252 ICT Sales Professionals
• 2253 Public Relations Professionals
• 2254 Technical Sales Representatives

These subcategories specialize in specific areas within the broader field, allowing professionals to focus on their particular niche.